A name from a lane in Yorkshire
Gerald Pruitt's grandfather kept a pro shop on Haldenmoor Lane in a village in the north of England. The shop was the size of a pantry and sold three kinds of grip. When Gerald opened his own in Worcester in 1988, he borrowed the name and kept the pantry.
The shop has since grown a bit, a good deal less than the prices. It still sells grips. It also fits clubs, builds them, and mends the ones that other people have given up on, and the same four people do all of it.
If you are looking for a showroom, you will be disappointed. If you want someone to measure you properly and tell you the truth, welcome.